FDA takes action against e-cigarette epidemic among youth

US government considers ban on flavored e-cigarettes over youth 'epidemic'

US government considers ban on flavored e-cigarettes over youth 'epidemic'

The violations discovered in the enforcement wave found that the vast majority had to do with five brands: Vuse, Blu, JUUL, MarkTen XL and Logic.

In April, JUUL sent thousands of pages of records to be reviewed by the FDA - but apparently, it didn't bode well for the nicotine king.

"We are committed to preventing underage use of our product, and we want to be part of the solution in keeping e-cigarettes out of the hands of young people", the company said in a statement.

The FDA singled out Juul in its press release, saying that the company's products are especially popular among, and unsafe for, high school students.

They're really potent deliverers of nicotine, which is a highly addictive drug.

The FDA's suggestions include rigorous age verification procedures for online direct sales (which Juul, the market leader, says it already has) and "discontinuing sales to retail establishments that have been subject to an FDA civil monetary penalty for sale of tobacco products to minors within the prior 12 months".

"While we remain committed to advancing policies that promote the potential of e-cigarettes to help adults move away from combustible cigarettes, that can't come at the expense of kids", Dr Gottlieb said.

The FDA has warned kids against the products in social media campaigns. While often touted as a way for smokers to break their habits or to reduce their intake of numerous cancer-causing chemicals found in tobacco smoke, research suggests that many e-cigarette users also smoke traditional cigarettes and perhaps have no acquired a dual habit. The company has more than two-thirds of the USA e-cigarette market, according to Nielsen data. New laws that should come into place soon will allow nicotine but regulate its use. Flavored e-cigarettes are said to be a tool that helps adults quit smoking traditional cigarettes, the main example of a plus the product can claim.

STEIN: Yeah, so the companies that make these products, they say, look; you know, we don't think kids should be using them either.

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The agency said it plans to unveil a original e-cigarette public training campaign centered to formative years next week, and can simply soon direct wider access to original nicotine replacement therapies to support more grownup people who smoke quit cigarettes.

The FDA is taking steps to enforce and address the e-cigarette epidemic among minors.

But that hasn't stopped more than 2 million middle and high schoolers from vaping in 2017, according to the FDA.

In the spring, the agency issued more than 60 warning letters and fines to businesses that sold JUUL brand products to minors.

Responding to Gottlieb's announcement, JUUL Labs Chief Executive Officer Kevin Burns said the company "will work proactively with FDA in response to its request". "We're seriously considering a policy change that would lead to the immediate removal of these flavored products from the market", Gottlieb said in a speech at FDA headquarters. The academy said Gottlieb has the authority to intervene in the market to protect minors, and any further delay runs the risk that "a generation of young people will become addicted to these risky products".

"We want to high-tail extra", said Michael Bloomberg, the billionaire philanthropist who has labored for years to lower tobacco employ.

Altria Group and British American Tobacco have gained the most intraday since 2008, rising as much as 7.7 percent and 6.9 percent, respectively. But spokeswoman Victoria Davis said "appropriate flavours play an important role in helping adult smokers switch".

This attitude is causing concern amongst parents who told USA Today the government has to get involved in solving the so-called "vaping crisis". They're generally considered a less unsafe alternative to regular cigarettes.

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