Watch Blue Origin's high-altitude abort test during latest rocket launch

Amazon creator Jeff Bezos has launched his New Shepherd rocket higher than previously

Amazon creator Jeff Bezos has launched his New Shepherd rocket higher than previously

The company has undergone eight test flights of the vertical take-off and landing of the space vehicle from its launch pad located in Texas.

The ninth New Shepard test took place on July 18 at Blue Origin's facilities in West Texas, with the new generation rocket blasting off from its launchpad at 11 a.m. ET. Blue Origin accomplished a low-altitude abort test with a previous version of the New Shepard vehicle in October 2016, proving the capsule's solid-fueled abort motor could get passengers away from a catastrophic in-flight failure. "We will begin selling tickets sometime after our first human flights and are focused on developing New Shepard", the company said in a statement, CNET reported.

Bezos, founder and chief executive of Amazon, aims to send people and payloads into orbit from Cape Canaveral.

The company said that by firing the emergency motor in the vacuum of space for the first time took things to the next level.

Blue Origin's live webcast will be available on this page.

Sir Richard Branson founder of Virgin Galactic with his Spaceship Two and White Knight Two carrier aircraft

Other items aboard the flight include a NASA-funded vibration damping system to allow for more precise experiments in microgravity, an assortment of scientific, medical and textile materials from the Thai startup mu Space, and an allotment of mementos and other items provided by Blue Origin employees.

Richard Branson's Virgin Galactic also plans to start flying paying customers to space on suborbital flights.

Neither Virgin nor Blue Origin's passengers will find themselves orbiting the Earth: instead, their weightless experience will last just minutes.

Today's launch should be pretty routine for the space startup, but nothing is ever guaranteed when you're working with rockets. The company says more than 700 people have signed up to fly. "Anyone predicting dates is guessing". The company has not said what the price of the tickets would be.

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