Melania Trump to announce formal platform

First lady Melania Trump listens during a roundtable on cyberbullying in the State Dining Room of the White House in Washington

First lady Melania Trump listens during a roundtable on cyberbullying in the State Dining Room of the White House in Washington

Melania Trump channeled a powerful look in a jacket and skirt combo when she unveiled her first initiative titled "Be Best" in the Rose Garden at the White House Monday.

As first lady, Melania Trump has spoken about bullying and other issues affecting children since her husband, President Donald Trump, assumed office over a year ago.

"Her focus all along has been children, and this launch is meant to formalize what her role will be for the next three to seven years", Stephanie Grisham, Melania's spokeswoman told the Washington Post.

"In my time as first lady of the United States I will make every effort to "be best" at championing the many successful well-being programs in existence today and teach the tools for emotional, social and physical well-being", she said. Eighty-five percent of Republicans said they view her favorably and just seven percent said they had an unfavorable opinion.

"Mrs. Trump wishes to help the next generation by creating change through awareness on a variety of issues that affect children".

Melania Trump is launching her initiative as first lady and she's branding it "BE BEST".

Former first lady Michael Obama's "Let's Move!" came 11 months in, while Laura Bush's "Ready to Read, Ready to Learn" came in month six.

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The first lady has already made cyber-bullying prevention a priority during her tenure as well as the focusing on effects of opioid abuse on newborns, tying in to the federal response to the opioid epidemic. "Just listen to your heart, but be yourself".

Contrary to the rumor that Melania actually lives in suburban D.C. near her son Barron's school, people who work in the White House say she spends a lot of time there, and has a good relationship with the staff.

"Thank you in advance for sharing your stories and your thoughts about your struggles and triumphs".

Mrs. Trump took a little more time to pull her initiative together.

"I am well aware that people are skeptical of me discussing this topic", she told a group of social media executives in March. "I have been criticized for my commitment to tackling this issue, and I know that will continue".

"They are our future", she said, adding: "I want to nurture and protect the most valuable part of our society - children".

The poll, which was conducted for CNN by research company SSRS, reported 57 percent of respondents had a favorable opinion of the first lady, up from 47 percent in January and her highest level ever reported by CNN and SSRS.

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