Spotify rolls out on-demand listening functionality to free users

Spotify Unveils Upgrades for Free Users, Sets Sights On Putting a Dent in Radio's Appeal

Spotify Unveils Upgrades for Free Users, Sets Sights On Putting a Dent in Radio's Appeal

Previously, users of the free app could only listen to playlists on shuffle. Free users are going to be asked to choose their favorite artists when they first open the app, letting Spotify get in tune with their tastes and better personalize the curated playlists, which is said to include 750 songs or approximately 40 hours of listening time.

Likewise, those in the free tier can now listen to any music they want, at any time, and for as many times.

In addition to the on-demand listening, Spotify has also included a new data saver option in the app which will help reduce data consumption by as much as 75%. The app will show less content when users are on a slower connection, and will automatically store songs that you listen to a lot, meaning they won't use any data to listen to the song, even when streaming on a data connection.

Spotify held an event today to launch their redesigned app experience for the 90 million free subscribers they have. From a financial standpoint, giving customers less incentive to pay Spotify money doesn't really seem like an attractive business model. He also pointed out that 71 percent of Spotify's monthly active users - 157 million worldwide - are under the age of 34.

Spotify is giving free tier members access to more songs in its massive catalog.

Spotify's free tier represents broadcast radio for Spotify, and is a critical piece of Spotify's overall strategy as paid services like Apple Music continue to grow.

The move is part of an effort to attract more paying subscribers. There are a number of cool upgrades too, for instance, a feature that offers live recommendations to users as they make their own customized playlists.

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There will still be ads that play in the free tier.

Now that Spotify is officially a public company, it has to continually make more money year-over-year to appease shareholders.

"It's where 60 percent of paid users start out", said Söderström at an event in NY.

The update will be available on iOS and Android and will be rolling out globally in the coming weeks.

That's changing in the new Spotify mobile free app, though it's not a complete free-for-all.

Premium Spotify customers were left like a shag on a rock paying for a service while all the improvements went to freeloaders, there was also mention of new high res audio services.

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