Google Is Banning All Cryptocurrency-Related Advertising From June 2018

Google Banning Ads for Cryptocurrency and Initial Coin Offering

Google Banning Ads for Cryptocurrency and Initial Coin Offering

And that focus is being directed towards crypto advertising as well as other unregulated financial products such as binary options.

"In 2017, we took down more than 3.2 billion ads that violated our advertising policies".

"We've seen enough consumer harm or potential for consumer harm that it's an area that we want to approach with extreme caution", said Scott Spencer, Google's director of sustainable ads, in an interview with CNBC. It did, however, state that the ban also applies to cryptocurrency related content 'including but not limited to initial coin offerings, cryptocurrency exchanges, cryptocurrency wallets, and cryptocurrency trading advice'.

Stansfield said that Google was constantly updating policies as new threats emerged, adding that in 2017, 28 new advertiser policies and 20 new publisher policies were added to combat new threats and improve ad experience online.

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Google bans cryptocurrency ads. Google did not indicate how much money it would be losing because of the ban, but those ad networks such as MediaNet that continue to run crypto ads will probably be big beneficiaries, unless of course they also follow suit, either voluntarily or through compliance with future regulatory requirements. "We removed 66 million "trick-to-click" ads as well as 48 million ads that were attempting to get users to install unwanted software", the company said. Google is also accelerating a push against misleading content. Google suspended about 7,000 customer accounts for ads that impersonated a news article - what Google calls "tabloid cloaking" - and blocked more than 12,000 websites for plagiarizing.

"For the last 15 years, Google, in a bid to keep the ecosystem safe, has invested in people, technology and policies to help fight issues such as ad fraud, malware and content scammers". The cull also led to the removal of 320,000 publishers from its network, considered to be exacerbating deceptive content for commercial gain, while almost 90,000 websites and 700,000 apps were also blocked. Even if a company is known to be on the up-and-up, it will not be allowed to advertise cryptocurrency trading services or products via Google.

Aside from scams, governments are also beginning to step in with plans to regulate cryptocurrency over fears that it is being used to fund criminal activity. Earlier this week, Twitter made a similar move and now starting in June, Google will be doing the same thing.

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