'Flava in Ya Ear' Rapper Craig Mack Dies at 47

Craig Mack

Craig Mack

Mack, known for his song "Flava in Ya Ear", passed away of natural causes on Monday night in SC, reports USA Today.

Alvin Toney, his former producer, said Mack died of heart failure at his home in Walterboro, South Carolina home.

Best known for his nineties hit Flava In Ya Ear, his success helped pave the way for rappers such as The Notorious B.I.G.

Mack's debut album, Project: Funk Da World, was then released the following year in 1994.

The New York Daily News reports that Mack did not expect to live long after battling an undisclosed illness.

The hip-hop community is in low spirits as rap artiste Craig Mack has reportedly passed away. "He was a good friend of mine", Toney said. The rapper who rose to fame with his hit "Flava in Ya Ear" made a decision to forego the fame and fortune that rap stars embellish and turned inward to his faith.

Still, at the top of the year, it seemed like Mack was back at it, with a feature on Erick Sermon's "Come Thru," which also featured Method Man and Mr. Cheeks.

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He was the match that lit the fuse to Diddy's iconic Bad Boy Records label, announcing to the world that a new, vibrant and robust East Coast movement was afoot in the Hip Hop game. His early singles, "Just Rhymin'" and "Get Retarded" were later sampled by Dr. Dre, LL Cool J, DJ Muggs, and MC Eiht.

"You can not overemphasize the importance that "Flava In Ya Ear" had on hip-hop!"

"Rest in power Craig", tweeted LL Cool J. Mo Bee produced a number of hits for Bad Boy on those first two albums, as well as two songs for 2Pac's Me Against the World. "So I wouldn't go".

According to Daily News, the rapper is survived by his wife and two adult children.

Toney states that Craig Mack gave up his rap career for religion.

Fans have flocked to social media to honor the late rapper. He was last seen in a 2016 video The Overcomer Ministry uploaded to its YouTube channel, titled "Craig Mack Testimony".

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