Google introduces ad blocker to Chrome: here's how it will work

Mobile ads

Mobile ads

A couple of months later, an implementation of the tool was introduced in Chrome Canary. And some are wondering why a company based on advertisements would make software that could hurt its own business. "Publishers are beginning to feel like they're playing in a gig economy operated by Google".

The Chrome browser will from Thursday begin blocking adverts that are deemed to be annoying or otherwise detrimental to users.

The ad blocker will first target ads that don't meet the standards set Coalition for Better Ads.

Google meanwhile has also claimed more that 42 percent sites with disruptive ads have already agreed to abide by the Better Ads guidelines, which is an indication their efforts are yielding fruit.

While others said there is more chance of them visiting a Web site if it does not have these ads, Edmond Dant'es tweeted: "99% of the time [I] leave that Web site immediately when they auto-play something or give me a pop-up".

Google clearly wants to see the internet browsing become friendlier and safer.

Chrome for mobile will be even more aggressive when it comes to blocking obnoxious ads.

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Luck did miss the entire 2017 season, but his absence should not have left that big of a hole in the team. Like a lot of professional coaches, Reich started on the other side of the field, on the field.

Overall, Google wields too much influence over publishers, said Sean Blanchfield, the CEO of PageFair, a startup that helps publishers get around ad blockers. Upon identification, Google will be categorizing the websites with the status of Passing, Warning, or Failing.

After extensive research involving 40,000 consumers worldwide, the coalition identified a dozen ad types that consumer found the most annoying.

But those standards were meant to be voluntary, said Paul Boyle, senior vice president of public policy for the newspaper alliance that helped create them.

However, having more control could allow them to make better use of their ad platform as they will be the deciding authority on whether to block ads or not.

To ensure you enjoy surfing content through Google Chrome, the company has announced that starting today, the browser will stop showing all ads on sites which repeatedly display disruptive ads after they have been flagged by users.

After a user lands on a page, Chrome's ad filter checks if that page belongs to a site that fails the Better Ads Standards.

It's estimated that publishers lost $41.4 billion to ad blockers in 2016, a major jump from $11.7 billion lost in 2014, so it's clear why Google wants to act. Mozilla has its own ad-blocking process for Firefox that's different from what is planned for Chrome, for example. The sites ran so-called "prestitial" ads that take over the screen after someone clicks on a link, according to Jared Willig, Townsquare's senior vice president of digital.

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