Eyes on redesign, user growth in Snap's upcoming earnings

You can now create your own custom face lenses on Snapchat

You can now create your own custom face lenses on Snapchat

That narrative changed on Tuesday after Snap Inc. scored a massive beat on its quarterly earnings report, recapping revenue and user growth 2017.

Snap brought in almost $286 million in revenue during the fourth quarter of 2017, up 72 from the same period the previous year.

In related news, Director Mitchell Lasky sold 25,000 shares of the company's stock in a transaction dated Tuesday, November 21st.

Snap is undergoing a company transition, which includes overhauling its Snapchat app to make it easier to use.

It turns out Snap doesn't have the user growth or business growth that everyone initially expected.

NBCUniversal and Snap Inc a year ago announced a joint venture to produce original scripted shows for Snapchat. This represented 4.5 million new DAUs, or growth of about 17% year-over-year, but just 3% sequential growth.

The redesign has been rolled out to about 40 million users so far, according to Spiegel, with plans to expand it to all users by the end of the first quarter. Snapchat had not growing as quickly as investors had hoped, causing questions about the app's ability to attract a broad audience beyond is base of young, digital savvy users.

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Users - the thing most investors care about - were also way up for Snapchat, with the company adding 9 million daily users to hit 187 million.

Another feather in Snap's cap: Average Revenue Per User, which came in well above the $1.36 ARPU analysts expected.

The company expects its year-over-year revenue growth rate to "moderate" in the current quarter, compared with the fourth-quarter, Chief Financial Officer Drew Vollero said.

During last quarter's earnings call, CEO Evan Spiegel said the company was redesigning Snapchat in response to complaints that its interface was too complicated.

The silver lining in a hard 12-month period for Snap is that it continues to grow both users and revenue despite Facebook's ruthless attempts to demolish it. Facebook's copies have certainly hurt the company, but they have not killed it yet.

More recently, Snap released a new in-app merchandise store as it continues its experiments to see what users are willing to pay for.

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