Google credits AI for stopping more rogue Android apps in 2017

Google Play Downloads Hit Record High in Q4 Leads App Store by 145 Percent App Annie

Google Play Downloads Hit Record High in Q4 Leads App Store by 145 Percent App Annie

Google has announced that the company has removed more than 700,000 malicious apps from the Google Play Store. 99% of malicious apps don't even get listed on Google Play due to algorithm and security team that is capable of identifying any suspicious app.

Q4 2017 was a record breaking quarter, with people downloading more apps than ever before, reaching 27m downloads across iOS and Google Play globally. In 2017, they climbed 4 percent from 2016, when apps brought in Euro 1.45 billion, and 17 percent compared to 2015, when the app market saw revenues of Euro 1.3 billion.

The company has also added a new detection model that identifies repeat offenders and abusive developers, resulting in Google removing 100,000 "bad developers" from its App Store in 2017. Unlike many online publications, we don't have a paywall or run banner advertising, because we want to keep our journalism open, without influence or the need to chase traffic. Google says PHAs are "small in volume" in the Play Store mostly due to provisions that are already in place. The apps submitted for approval are tested with improved machine learning models, and are flagged for potential violations.

Google is quite aware that it can't detect every single malicious app before it hits the store, though.

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Additionally, Google says that Play Protect, Android's built-in security and virus detection software, helped the company reduce the installation of potentially harmful apps by a factor of 10. When Google says that automation is "aiding the human reviewers in effectively detecting and enforcing on the problematic apps", we believe this change of tack could perhaps be the most crucial bit.

"With the launch of Google Play Protect in 2017, the annual PHA installs rates on Google Play was reduced by 50 per cent year over year", said the post. Tens of thousands of apps with inappropriate content were taken down past year as a result of such improved detection methods.

If you just read the headlines, it sounds like Android is a security mess. Google also said that a lot of apps with inappropriate content were removed, including those with pornographic material, hate, and illegal activities.

Google is leaving no stone unturned to make the complete Android ecosystem more secure and safe for users. A few years ago, apps were trying to trick you into installing other apps, for example, while that isn't really an issue anymore today.

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