Facebook to Probe Deeper for Fake News

Mark Zuckerberg speaks during the Asia Pacific Economic Cooperation 2016 CEO Summit in Lima Peru

Mark Zuckerberg speaks during the Asia Pacific Economic Cooperation 2016 CEO Summit in Lima Peru

Zuckerberg stated, "Today I'm sharing our second major update this year: to make sure the news you see, while less overall, is high quality".

The company asserts that its own executives will not pick and choose favorites. It will only shift the balance of news users see towards sources that are determined to be trusted by the community.

Spokesman Todd Breasseale says in an email: "As part of our ongoing quality surveys, we asked a diverse and representative sample of Facebook users across the USA to gauge their familiarity with, and trust in, sources of news".

"We decided that having the community determine which sources are broadly trusted would be most objective", Mr Zuckerberg wrote in his post, rejecting the idea that the company rank news outlets' trustworthiness itself.

The hard question we've struggled with is how to decide what news sources are broadly trusted in a world with so much division.

The Internet has plenty to say in response to the announcement.

The latest move comes a week after Facebook announced a major update to its user feed that highlights what friends and family share on the network, over advertisements, celebrity and media posts.

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Facebook will then prioritize news that is trustworthy, informative, and local.

Just last week Facebook announced that big changes are coming to the news feed, but this latest announcement is more about changing the credibility of what's seen rather than the type of content.

After thinking up many possible solutions for delivering trustworthy news, Facebook is letting users judge for themselves.

Two years ago, Facebook users saw hoaxes saying Pope Francis endorsed Republican Donald Trump for U.S. president and that a federal agent investigating Democrat Hillary Clinton was found dead.

Earlier this month, the social media company (or is it a publishing platform?) announced it would be drastically altering its news feed feature to show users more content from people on their friends list and fewer items from publishers, following two years of the platform dealing with problems like bots, trolls, and fake news. "Facebook has stopped being fun and is now frustrating", one Facebook user lamented.

"I get ads from places I have absolutely no interest in".

Facebook said that ranking by trustworthiness was not meant to directly impact any specific groups of publishers based on their size or ideological rankings.

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